The nonprofit sector is going through a period of great vitality thanks to campaigns on social networks and the wise management of channels of communication offered by web 2.0 (Facebook in the lead). 
This happens for several reasons which I will try very brief: the similarities between social networks and no profit on certain principles identity: volunteering, collaboration, solidarity, good causes, responsibility socialerealizzazione platform designed for this sector (firstgiving, ChipIn, GlobalGiving, etc.). and the fundrising (http://it.youtube.com/nonprofits) release of different forms of 'digital activism' that arises spontaneously from particular socio-cultural composition of Web 2.0 (Generation Y - see Forrester Research) special adaptability of the tools of Web 2.0 (social tagging, wikis, facebook applications, social blogging, widgets, mashups, etc.. ) to the themes of social interest (climate change, environment, health, civil rights, etc.) social networks are a particularly fertile ground to find 'supporter'percezione real-time success and sharing their causagli users of Web 2.0 are not just supporters but add value and knowledge to good causela' viral 'of interactive tools allows you to build your network of relationships and to collect funds without having to invest large resources
This is of course very nice (and there are many good practices) as long as it feels like to get involved, to conceive of relations with reciprocity, not to be afraid of losing control, and use these tools in an active and proactive (creators in the transformation from spectators). In Italy many foundations and associations have received the change? How many are taking full advantage of these opportunities?
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